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Jean-Marie Boule

France

Assistant Professor
Associate Professor to department Marketing
Diplôme d'études approfondies, Université Pierre Mendès-France

Areas of expertise

  • Consumer Behavior
  • Sales Management
  • Negotiation
  • Market Orientation

Head of Marketing department, Grenoble Ecole de Management, France

Associate Professor, Grenoble Ecole de Management, Master in Marketing (University of Grenoble), conducts research on market orientation, sales management, and negotiation.

    • Gestion de portefeuille - Master - Since 2012
    • Marketing & B2B Marketing - Master - Since 2009
    • Comportement vendeur - Licence - from 2006 to 2018