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Ignazio Ziano


Assistant Professor to department Marketing
Doctorate of Philosophy, Marketing, Ghent University

Areas of expertise

  • Marketing and Economics

Ignazio Ziano received his Bachelor's in Psychology (2012) and a MS in Work and Organizational Psychology (2014) from the University of Torino (Italy), a Diploma in Piano (2010) at the Conservatory of Cuneo (Italy), and a PhD in Business Economics (2018 - concentration Marketing) from the University of Ghent  (Belgium). During his MS he conducted a one-year Erasmus scholarship in Jena (Germany) and during his doctoral studies he conducted research stays at Virginia Tech and the University of Houston (USA). He joined the Marketing Department at GEM in September 2018. His research interests include social consumer psychology, judgment and decision making, and replication studies. His work has been published in Nature: Human Behaviour, Journal of Experimental Social PsychologyJournal of Personality and Social Psychology, Social and Personality Psychological Science and Journal of Business Research, and presented at several international marketing conferences.  At GEM, he teaches Marketing Research in the MSc Marketing Management and Consumer Behavior in the BIB, plus sessions about open science and consumers' choices for others in the PhD program. Ignazio is passionate about piano, basketball and is a huge history buff.


    • Consumer Behavior - Licence - Since 2018
    • Qualitative and Quantitative market research - Master - Since 2018