You are here

Hsiang-Chi Huang

DBA Graduate - 2015

Thesis title

Luxury Brand Marketing Strategy - A case study of Chinese perceptions of Luxury in the Apparel Business

Supervisor(s)

Michel Polski

Dr. Hsiang-Chi Huang is a seasoned researcher and business leader with a 20-year record of achievement and demonstrated business leadership and research and publication capabilities. He demonstrated commercial leadership in a turned-around China SK-II business, driving the Pernod Ricard China whiskey portfolio penetration and establishing new business units in Yili. His publications in marketing and technology management have been widely released. He has been actively involved in oaching a university start-up (Enactus).