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Guillaume Hervet

France

Associate Professor
Associate Professor to department Marketing
Ph.d, Business Administration, Université Laval

Areas of expertise

  • E-commerce
  • Social Media Marketing
  • Digital Marketing

Guillaume Hervet is an Associate Professor at GEM in the marketing department. He teaches digital marketing and data analytics. He is a member of the marketing strategy and innovation team and his research focuses on the effectiveness of advertising strategies on online sales  (Facebook advertising, influencers, TV advertising...). Before he joined GEM in 2014, he obtained his PhD in Business Administration (Université Laval, Qc, Canada) and worked as an Assistant Professor in marketing at Saint-Etienne School of Management (France).

    • Fondamentaux du Marketing - Master - from 2014 to 2017
    • Marketing - Master - Since 2014
    • Digital Marketing - Master - from 2014 to 2020
    • Market Research - Licence - from 2014 to 2016
    • Social Media Marketing - Licence - from 2014 to 2017