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Guillaume Hervet


Assistant Professor to department Marketing
Ph.d, Business Administration, Université Laval

Areas of expertise

  • E-commerce
  • Web-Based Marketing
  • Social Networks

Guillaume Hervet joined GEM in September 2014 as an assistant Professor in the marketing department. He teaches digital marketing and social media marketing  courses. His research focuses on digital marketing and more particularly on the effectiveness of advertising strategies. Before he joined GEM, he obtained his PhD in business administration (Université Laval, Qc, Canada) and worked as an assistant Professor in marketing at Saint-Etienne School of Management (France).