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Fiona Schweitzer


Professor to department Marketing
Doctorate of Philosophy, International Marketing, Vienna University of Economics and Business Administration

Areas of expertise

  • Innovation Adoption
  • Creativity
  • Innovation
  • Innovation and Opportunity Management
  • Innovation Marketing

Fiona Schweitzer's academic research focuses on radical innovation, the fuzzy front end of innovation, technology adoption, and customer integration into the innovation process. She has won three best-paper awards and has presented and published her work at various scientific conferences, in book chapters, and in academic journals, such as Journal of Product Innovation Management, International Journal of Innovation Management, Psychology & Marketing, Creativity & Innovation Management, and Research-Technology Management. She has a PHD from the WU Vienna and industrial practice in FMCG and third sector marketing management. She also has a background in consultancy for high-tech companies.

    • New Market Development - Master - from 2018 to 2020
    • Fundamentals of Marketing - Master - Since 2017
    • Introduction to Theories of Management - PhD
    • Managing Marketing - Master - Since 2017