David Gotteland


Professor to department Marketing
Doctorat , Business Administration, Université Pierre Mendès-France - ESA

Areas of expertise

  • Customer Fidelity
  • Innovation
  • Market Orientation
  • Customer/Client Satisfaction


+33 4 76 70 65 03 Office : F708

David Gotteland, EM Lyon, Ph.D. in Marketing, HDR, Master in Psychoanalysis, is Professor of Marketing at Grenoble Ecole de Management and Visiting Scholar at INSEAD (2010). His research focuses on innovation and strategic orientations. He is the author or coauthor of three books on these topics. He recently published Making Innovation Last - 2 volumes (Palgrave MacMillan). His research has been published in Décisions Marketing, Finance Contrôle Strategie, International Journal of Research in Marketing, Marketing Letters, M@n@gement and Recherche et Applications en Marketing. Associate Editor of Recherche et Applications en Marketing, he is or has been reviewer for AMS Review, International Journal of Research in Marketing, International Small Business Journal, Journal of Business Research, Journal of Product Innovation Management, Décisions Marketing and Economie et Société. His consulting activities focus on innovation (Airbus, Calor, EDF, GDF, HAS, Michelin, Valrhona ...).