Danilo MURA attended the BSc in Business Management at Bocconi University and, before starting his Msc in International Business at GEM, he worked in consulting. After having completed the Masters, he worked at L’Oréal and Barilla. He then worked in his family business, part of the Italian fashion industry and specialized in hosiery. He also earned an MBA degree at the University of Oxford. He teaches Strategy, Strategic Management, Marketing, Luxury Brand Management, Family Business, Entrepreneurship and CRM.