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Anika Schumacher

Germany

Assistant Professor to department Marketing
Ph.D. , Marketing, Maastricht University

Areas of expertise

  • Consumer Behavior
  • Experimental Design

Anika has received a Research Master (specialization Marketing, 2015) and Ph.D. in Marketing (2019) from Maastricht University (The Netherlands). During her doctoral studies she has spent 10 months at the University of Arizona (USA). Before joining Grenoble Ecole de Management in September 2020, Anika has been an Assistant Professor at the University of Groningen (The Netherlands). Anika’s research interests include consumer psychology, social influence and implicit processes. Her work has been published in Food Quality and Preference and has been presented at several international marketing conferences.