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Digitization of the economy and society

Understanding the Strategic Uses of Data (from IT Systems to Big Data)

Business models, multi-sided markets, value chains, data valorization...The digital revolution is upon us and with it comes a vast mine of data previously unexploited.

Our researchers have been studying the impact of this digital transformation to help companies understand and profit from the strategic importance of data. From new business models to multi-sided markets, value chains or data valorization, the rapidity of data processing and the wealth of data being collected has created a Digital environment that is transforming the traditional business model.

Capitalizing on Digital

In the face of this evolution, companies must overcome many challenges: How to capture, manage, share and monetize data? How to use data to offer consumers new services?

Our research is particularly focused on understanding and creating multi-sided business models that take into account the new separation between users and clients.

From the legal ramifications of this evolution to the changes affecting companies, our research helps companies navigate the pitfalls of their digital transformation.


Cybersecurity: better safe than sorry!

20 April 2020
Cybersécurité. Prévenir plutôt que guérir !
As telecommuting becomes a widespread practice during this health crisis, cybersecurity grows in importance for companies. And user awareness of these issues remains the primary factor to ensure security.

How to increase value by co-creating with customers?

15 April 2019
Comment gagner en valeur en co-créant avec ses clients ?
Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible. Discover the power of digital customer communities.