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Corinne Faure


Professor to department Marketing
Doctorate of Philosophy, University of Florida

Areas of expertise

  • Innovation Adoption
  • New Product Development
  • Innovation Marketing
  • Green Marketing

Corinne Faure, ESSEC graduate, PhD in Marketing from the University of Florida, joined Grenoble Ecole de Management as a Marketing Professor in September 2011. Her international career has previously taken her to France (HEC and ESSEC Business School), Germany (European Business School and Goethe University Frankfurt), and the USA (Virginia Tech). Her research interests are in the area of new product development and of sustainable behaviors (especially waste and energy consumption). Her work has been published among others in International Journal of Research in Marketing, Journal of Product Innovation Management, Energy Policy, and Energy Economics. She serves as a reviewer for numerous international journals and conferences.

    • Advanced Marketing Research - Master - from 2012 to 2020
    • Qualitative and Quantitative market research - Master - from 2016 to 2019
    • Market Research - Licence - from 2017 to 2017
    • Questionnaire and Scale Development - PhD - from 2012 to 2020
    • Research Design - PhD - from 2017 to 2020