Corinne Faure, ESSEC graduate, PhD in Marketing from the University of Florida, joined Grenoble Ecole de Management as a Marketing Professor in September 2011. Her international career has previously taken her to France (HEC and ESSEC Business School), Germany (European Business School and Goethe University Frankfurt), and the USA (Virginia Tech). Her research interests are in the area of new product development and of sustainable behaviors (especially waste and energy consumption). Her work has been published among others in International Journal of Research in Marketing, Journal of Product Innovation Management, Energy Policy, and Energy Economics. She serves as a reviewer for numerous international journals and conferences.