Over the past 15 years, the development of strong and meaningful research has been a centerpiece of GEM's strategy.
13 Jan 2021
Brand names: How and why does sonority impact perc...
13 Jan 2021
How can the sound of a brand name influence a customer’s perception? New research explains that occlusive...
10 Jan 2021
The advantages of co-creating with customers
10 Jan 2021
Co-creation programs such as the massive online personalization program “Design your own Converse” offer...
12 Jan 2021
Covid-19: why have soft skills become essential fo...
12 Jan 2021
Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With...
11 Jan 2021
Covid-19 vaccinations: why are the French defiant?...
11 Jan 2021
Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of...
About Research at Grenoble Ecole de Management
Find out more about the part-time Doctorate in Business Administration of Grenoble Ecole de Management, triple accredited school. 25 years of experience on world-class research for executives and lifelong learning.