Marketing Strategy and Innovation

The Marketing Strategy and Innovation team produces relevant and rigorous research with the aim of providing solutions that will solve the challenges faced by companies in thier relationships with their customers and in their innovation endeavors

 

Marketing Strategy and Innovation Research Team Members

Leader
Haon Christophe
Professor
Leader
Haon Christophe
Professor
    Leader
    Haon Christophe
    Professor
    Leader
    Haon Christophe
    Professor
      Leader
      Haon Christophe
      Professor
        Contacts
        Christophe Haon

        Find us on

        HAL-Grenoble-EM is the School's institutional repository which aims to improve research visibility by ensuring wider dissemination of research

        Latest

        News

        • 08 Nov Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

          Capitalizing on Your Customer Relationships

          How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.

        • 18 Oct Daniel Ray is a marketing professor and the director of the Customer Equity Institute at Grenoble Ecole de Management. For the past twenty years, he has worked on issues related to customer equity and technological innovation marketing.

          Effective Strategies for a Profitable Customer Relationship

          The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...

        • 04 Aug

          Network structure of ideas and breakthrough product concepts: Thomas Gillier at AOM

          Innovation teams are tasked to generate new product concepts that are then evaluated for their originality and feasibility for future development. A focus on generating highly original product concepts would imply using ideas novel to the domain of...

        • 08 Dec

          Book : Making Innovation Last

          « Unlike any book in our fields, this book is explicitly cross disciplinary even as it focuses on innovation streams over time… I could not recommend this book more highly; it has the potential to be a landmark contribution” Michael L. Tushman,...

        • 14 Sep

          The Complementary Role of Branding

          Investing in emerging technology is a double-edge sword for companies. As competition grows fiercer, finding innovative solutions becomes a crucial part of any company's strategy to stay competitive. Offering a product based on emerging technology...