Marketing

The Marketing teams provide researchers with a dynamic academic community in which to carry out relevant and rigorous research in the fields of Marketing Strategy and Consumer Behavior. As a result of our research, our team members create and promote knowledge in four key areas of expertise:

  • Consumer persuasion and choice

Our researchers examine the factors that influence consumer attitudes and behaviors in relation to brands, products or services.

  • Social marketing 

Research in this field of expertise is focused on understanding the determinants behind public policy issues such as obesity, local products, energy-efficiency or low carbon footprint products.

  • Customer management

Our researchers analyze customer relationships, in particular customer satisfaction and loyalty, sales force management, negotiations, and customer relationship management, in order to help companies better understand their interactions with customers.
 

  • Product and service innovation

From new product and service development processes to development team staffing and management, our researchers study factors that influence the success of innovations.