Easy-to-Read Food Labels Increase Intention to Purchase
The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...
Starzik Shares Its Strategy to Beat Web Giants
Jérôme Giachino, founder and director of Starzik, shares his experience trying to out maneuver giants like Google or Amazon.
Auchan Banks on Work-Study Programs to Fill Key Positions
Work-study programs provide companies with access to a talented pool of potential recruits.
Energy Market Barometer Report: Winter 2016
This Winter 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts about the decentralization of the electricity sector in France. French experts were also asked where the focus of...
Research: Questioning the Effectiveness of Contextual Television Advertising
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Sulitest: the first international tool to assess Sustainability Literacy worldwide
As of 2017, Grenoble Ecole de Management is making the Sulitest, the first international tool to assess Sustainability Literacy worldwide, compulsory for all of its staff, faculty and students. This is a further step in GEM’s journey to become a...