Sensory Marketing: Reinventing the Customer Experience
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?
MOOC New Energy Technologies: Energy Transition and Sustainable Development
After the success of the first edition, Grenoble Ecole de Management and its partners, majors actors of the energy sector, are launching a new version exploring the development of new energy technologies and key energy challenges.
An Actor Focused Exploration of Antecedents to Social Network Evolution Within and Between Groups in Organizations
Sebastian L; Schorch is a graduate of the PhD program at Grenoble Ecole de Management. He recently joined the School of Management of the Universidad de los Andes in Colombia as an Assistant Professor. In his research, he applies social network...
EGOS Colloquium: The Good Organization with Nyla Aleem Ansari
The 33rd EGOS Colloquium in Copenhagen offers a bridge to discussions concerning the aspirations, interventions and struggles for The Good Organization. We consider The Good Organization both a tempting prospect and a project inherently ridden with...
Research: Health Industry, Technological Innovation Tied to Business Model Innovation
With the growth of digital tools and applications, many industries are faced with the arrival of new players. This latest study explores the use of applications in the healthcare industry in order to better compare the innovation capacity between...
Is It Time to Work on the Weekend?
How are markets and capital using new economic models to eat away at our free time on weekends? Gazi Islam, a researcher and professor at Grenoble Ecole de Management, studies individual and organizational work experiences. He recently looked at how...