Research: Audit Market Dynamics: the French Perspective on Mandatory Joint Audits
The audit industry has garnered increasing attention from policy makers, in particular since the demise of Arthur Andersen in 2002. The industry is marked by the fact it has only four major players known as the Big 4. The concentration of audit...
Research: Indulgences or Abuse of Indulgences, a New Perspective on Corporate Sins
From environmental damage to product malfunctions or bribery, businesses around the world are often responsible for wrongdoing. However, assessing the moral stature of a business is considered to be a notoriously difficult task. Not only are...
Research: Health Industry, Technological Innovation Tied to Business Model Innovation
With the growth of digital tools and applications, many industries are faced with the arrival of new players. This latest study explores the use of applications in the healthcare industry in order to better compare the innovation capacity between...
Easy-to-Read Food Labels Increase Intention to Purchase
The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...
Research: Questioning the Effectiveness of Contextual Television Advertising
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Research: Powerless Chiefs, the Key to Effective Democratic Company Governance?
Member-based organizations such as co-operatives are built around the concepts of democracy and equality. However, not all co-operatives are successful in maintaining their egalitarian approach. This latest study explores an innovative perspective...