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Visiting : Paul Connell

From (CET)
11 Jul 2016.
To
13 Jul 2016.

The Consumer Behavior research team receive Paul Connell for the first time.

Paul M. Connell's research interests include developmental consumer psychology, relationships, and non-conscious influences on consumer behavior.

His 2014 article, "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood" was featured in the Journal of Consumer Research and received additional media coverage in the US and Internationally in Boston Globe; Business People (Italy), Gourmet Report, Markenartikel, Planung & Analyse, Shortnews, W&V (all Germany); The Daily Mail, The Herald Scotland, The Independent, The London Times (all U.K.); and The Province (Canada).

He has also been published in Marketing Letters, Appetite, Psychology & Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.

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