Master of Philosophy (MPhil), Business Administration, Grenoble Ecole de Management
Areas of expertise
- digital marketing
- Service recovery
- Cross-cultural marketing
Sanchayan is a PhD candidate in Marketing. His research focuses on service recovery and complaint management in the digital media. His current papers also investigate customer complaining behavior on social media across cultures. His research papers have been accepted for presentation in several international conferences including Frontiers in Service Conference, Academy of Marketing Science Annual Conference and EMAC. Sanchayan is involved in teaching undergraduate and graduate courses in Marketing research and Research methodology. Prior to starting his PhD, he had several years of professional work experience in market research, customer relationship management and business consulting with various multinational organizations in India. Sanchayan holds a Master's degree in management (marketing) from the University of Mumbai, India and a Bachelor's of engineering degree from Bangalore University, India.