Carolina Werle


Associate Professor of Marketing
Professor to department Marketing
Doctorat , Université Pierre Mendes France

Areas of expertise

  • Consumer Behavior
  • Food consumption 
  • Experimental Design
  • Effective means of promotion for preventive health campaigns
  • Social Marketing


+33 4 76 70 65 44 Office : F705

Carolina O.C. Werle, PhD, is an Associate Professor in the Marketing Department at Grenoble Ecole de Management (GEM). She received her Ph.D. in Marketing, with distinction, from Université Pierre Mendes France in Grenoble, France. The research of her dissertation was conducted at Cornell University (Ithaca, NY) while she was visiting the Cornell Food & Brand Lab. She was also a visiting scholar at University of California (Irvine, CA) conducting research on social identity issues in advertising. At GEM, she teaches Social Marketing, Marketing Psychology and Consumer Behavior, Experimental Design, Research in Marketing, and Research Methods for Master and PhD students. Professor Werle's research on consumer behavior has been published in Archives of Pediatrics and Adolescent Medicine, Appetite, Marketing Letters, Food Quality & Preference, and "Recherche et Applications en Marketing". Her research has been mentioned by several print and electronic media outlets, including The New York Times, the Huffington Post, Le Figaro, L'Express, and le Dauphiné Libéré. Professor Werle's research interests include Social Marketing, Exercise and Food Consumption, Consumer Self-Control, Regret, and Prevention Campaigns Efficacy. One stream of research examines how consumers compensate between exercise and food consumption, and shows that having fun while exercising conduct consumers to eat less hedonic foods. Her research about obesity prevention campaigns efficacy demonstrates the importance of highlighting social risks when designing such advertisements for adolescents in low income schools. Carolina works also as an expert for the National Agency of Sanitary Health in France (ANSES) and for the National Institute of Medical Research in France (INSERM) helping to evaluate and design more effective dietary guidelines. A native of Brazil, she received a B.A. in Business Administration from Universidade Federal do Rio Grande do Sul, at Porto Alegre, Brazil, and a Masters' Degree in Quantitative Marketing from Université Pierre Mendes France. In addition to her academic background, Carolina worked as a market researcher both in Brazil and France.