Business Models and Strategy

The Business Models and Strategy (BMS) team tackles crucial issues in the fields of digital health, well-being and digital entertainment.

Our researchers study the interactions between technology and business models as well as business model innovation to explore design methods for new models.

Our team members also focus specifically on the economic value of privacy, the legal aspects of e-health, and the link between business models, entrepreneurs, growth and sustainability.

Business Model and Strategy Research Team Members

Corine Genet

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Publications repository

HAL-Grenoble-EM is the School's research papers repository which aims to improve research visibility by ensuring wider dissemination.



  • 31 Mar Janna Rose et Vincent Mangematin

    Research: Health Industry, Technological Innovation Tied to Business Model Innovation

    With the growth of digital tools and applications, many industries are faced with the arrival of new players. This latest study explores the use of applications in the healthcare industry in order to better compare the innovation capacity between...

  • 23 Jan

    Agnotology : the study of ignorance

    Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.

  • 14 Nov

    Anosmia: an invisible disability

    Anosmia is the loss of the sense of smell. It affects 5% of people across the world. There is no health-care system to support it. Neva Bojovic discusses what anosmia is and the difficulties of the recognition of this disability.

  • 12 Sep

    Protecting Your Personal Data Worldwide

    As the giants of the internet such as Google, Apple, Facebook and Amazon collect, analyze, store, use and share enormous quantities of personal data, the issue of data privacy continues to be a priority. The explosion of data, and in particular...

  • 19 Aug

    NeOseTM: Creating an Electronic Description of WHAT YOU SMELL?

    Nearly 10% of the world population is believed to suffer from olfactory disorders. Whether it is the inability to detect odors or an altered sense of smell, olfactory disorders can lead to depression and desocialization. In response, Aryballe...